01
Brand systems & doctrine
The visual language, the lexicon, the master .md. We write it, we maintain it, we enforce it.
BET Brand Equity Team
The team behind how Cubewise looks, sounds and delivers marketing assets world-wide.
Design, web, brand systems, video content, and creative direction for every Cubewise surface — from the corporate site and in-person events to event landing pages, decks, internal tooling and AI assistance.
- 1
- Brand doctrine
- 5
- Departments served
- 9
- Products supported
Our mission
Make Cubewise unmistakable - across every market, every surface, every encounter.
BET exists so that anyone, anywhere, can recognize Cubewise instantly - and trust what they see. We govern the brand system that holds the company together: the words, the marks, the colors, the spaces, the cadence, the craft.
We are operators, not gatekeepers. We build the kit, sharpen the doctrine, and clear the runway so every team - Education, Code, Support, Sales, Partners - can ship work that looks and reads like Cubewise without asking permission.
Our BETI Assistant is the living instrument of that mission: one doctrine, in plain language, end-to-end binding.
What we do
Six disciplines under one roof.
Strategic and executional in the same room. Brand systems and live shipping, every week.
02
Web & product surfaces
cubewise.com, The Resource Center, event microsites, dashboard interfaces, intranet tooling.
03
Design & art direction
Illustration, layout, typography, motion. The look and feel for every customer and partner facing artifact.
04
Content & narrative
Editorial, sales copy, internal communications, decks, white papers, videos, scripts.
05
Events & experience
TM1 World Championship, regional summits, customer days. From site to signage to social media reels.
06
AI-enabled production
Operationalizing Anthropic's Claude and Microsoft´s CoPilot inside Cubewise — the assistant, the doctrine, the guardrails.
The ecosystem we serve
One brand, many surfaces. Every department has a color, a cube, and a charter.
BET stewards the corporate brand and tunes the dial for each department. Below is the full color and logo set as locked in the Cubewise Claude Assistant.md.
Cubewise
Cubewise · Corporate Brand, web, design, content, events, AI operations. Default Sky Blue accent. Owns the master doctrine.
Cubewise Education
Education · Magnet Red Public courses, certifications, in-house training, partner enablement. Magnet Red is the discipline color.
Cubewise Code
Code · Orange Gold Open-source, community, developer relations, the code.cubewise.com hub. Orange Gold is the discipline color.
Cubewise Support
Support · Prairie Green Customer support, managed services, SLAs, escalation paths. Prairie Green is the discipline color.
ControlCC
ControlCC · Operations spine Internal operations, intake, request routing, project governance. Uses corporate marks; Sky Blue accent.
TM1Py
TM1Py · Python Yellow + Python Blue The Python library and developer surface for IBM Planning Analytics. Dual-accent palette — Python Yellow, Python Blue.
Products under the Cubewise umbrella
Arc
Arc+
Pulse
Slice
RushTI
Report Distro
PowerConnect
Atmosphere
TM1Py
The team
A small department with a global remit.
Head of BET · Website Product Manager · GM North America
Joe Pusztai
Leads the Brand Equity Team and owns product management for the Cubewise website. Also serves as General Manager for North America. Sits at the intersection of brand stewardship, web product strategy, and regional commercial leadership.
Head of ControlCC + Design + Creative Director
António Vale da Conceição
Leads Cubewise’s shared services department for brand, design, music, film, and video production. ControlCC is the intake and governance spine through which BET work is requested, routed, and quality-checked.
Web Developer + UX/UI Designer
Joana Pedro
Builds and maintains Cubewise’s web surfaces and designs the interfaces customers experience. Front-end development meets doctrine-compliant design in every ship.
Social Media + Global Video Production
João de Sá
Leads Cubewise’s social media programming and global video production. Every video on the Cubewise YouTube channel passes through this desk.
Director of Education + SEO / Digital Marketing
Bryan Wan
Leads Cubewise Education and owns SEO and digital marketing. Hosts The Quick Fix video series and writes the bulk of Cubewise’s release-note coverage for IBM Planning Analytics Workspace and Planning Analytics for Excel.
Monthly Newsletter Editor + Customer Stories Lead
Priya Vinoth
Edits and produces the Cubewise EDU monthly newsletter and leads the customer-stories editorial program. Each month brings the most useful Cubewise editorial work into a single digest that reaches the global IBM Planning Analytics community.
How we work
Three commitments, every engagement.
Commitment 01
Doctrine first, decision second.
Every brief starts with the master .md. Open questions get raised before drafts get drawn. We refuse to drift quietly.
Commitment 02
Operators, not gatekeepers.
BET builds kits and clears runways. We make it easier to do the right thing than the wrong thing. Self-serve by default.
Commitment 03
Ship, then sharpen.
We move at production speed. The Brand Cohesion Check runs on the artifact, not on the intent. Drift is a defect, not a debate.
The framework
Six core content pillars
Cubewise content has a fixed shape.
Six pillars govern every piece of Cubewise content, on every channel.
01
Complexity to clarity
Help people understand planning, forecasting, reporting, and modeling challenges — without the consulting fog.
02
TM1 / Planning Analytics mastery
Prove specialist depth, implementation authority, and technical credibility. The thing we know best is the thing we lead with.
03
Business outcomes
Translate capability into executive value — speed, confidence, decision quality. The boardroom benefits, not the feature list.
04
Proof and credibility
Use case studies, proof points, named experts, partnerships, and real examples. No claims without receipts.
05
Education and enablement
Teach generously so trust becomes adoption, confidence, and pipeline. The Quick Fix, deep dives, certifications.
06
Community and leadership
Show Cubewise as an active, trusted voice in the TM1 ecosystem — conferences, AMAs, open source, the World Championship.
Audience messaging
Three audiences · one brand system
Same brand, three doors in.
One funnel, three voices — every audience enters through the door built for it.
A
Greenfield
Newcomers and early-stage buyers.
What they need to hear
- You are not alone.
- The problem is solvable.
- There is a better way than spreadsheet-led planning.
- Cubewise brings structure, expertise, and confidence.
Best content
- Planning maturity explainers
- “Why Excel breaks at scale”
- Short demos and simple guides
- Outcome-focused case studies
CTA style
Book a discovery callAssess your planning maturitySee a demoExplore what better planning looks like
B
Alumni
Existing TM1 / Planning Analytics-aware users.
What they need to hear
- We understand the reality of mature environments.
- There is more value to unlock.
- Cubewise can optimize, modernize, support, and extend what already exists.
Best content
- Advanced technical articles
- Release commentary
- Governance and optimization guides
- Health checks and upgrade pathways
CTA style
Request a health checkOptimize your environmentTalk to a TM1 expertReview your model strategy
C
Conversions
Competitor-platform users considering a move.
What they need to hear
- Switching is possible and manageable.
- Cubewise has done this before.
- Risk can be reduced with the right partner.
- Planning Analytics / TM1 offers control, flexibility, and long-term value.
Best content
- Competitor comparison pages
- Migration stories and implementation roadmaps
- ROI narratives
- Objection-handling content
CTA style
Explore migration optionsCompare your current platformPlan a transition workshopSpeak with a conversion specialist
Tone to content matrix
From framework to execution
One funnel, three voices.
AwarenessStage 01
Stage 01 · Top of funnel · teach
- Name the planning problem.
- Explain complexity clearly.
- Teach without jargon.
ConsiderationStage 02
Stage 02 · Middle · prove
- Show the solution path.
- Use proof and expert voices.
- Demonstrate practical value.
DecisionStage 03
Stage 03 · Bottom · convert
- Reduce perceived risk.
- Offer a clear next step.
- Make conversion easy.
The content framework does not replace creativity. It gives creativity a clearer job to do.
Recent work
A live brand operating system, shipping every week.
Content channels — live analytics
August 2026
Monthly figures from each platform’s own analytics. YouTube subscribers are the net total gained since 2018.
YouTubeLive
2,112
Subscribers
↑ 0.7%
2,467Views
2m 13sAvg view duration
15New subscribers
Source · YouTube Analytics@Cubewise →
LinkedInLive
6,791
Followers
↑ 0.6%
9,061Impressions
1,562Clicks
345Reactions
Source · LinkedIn Page analytics
InstagramLive
124
Followers
↓ 0.8%
144Posts
1,994Views
60Interactions
Source · Meta Business Suite@cubewise_ →
PodcastsLive
14
Plays this month
↓ 12.5%
55Episodes
3Shows
138Plays in 2026
Source · Podbean
May 2026
Cubewise Claude Assistant.md v1.14
2,932-line brand doctrine covering identity, voice, visual system, intake, per-asset protocols, pre-ship checks, and the ControlCC operating model. Hand-off package distributed.
May 2026
Cubewise Education section redesign
Single-page multi-section experience for the four education levels, instructor profiles, schedule, certifications, and credentials — full Magnet Red theme.
May 2026
Sydney sales deck — finance audience
12-slide pitch deck for the Sydney office targeting FP&A and finance buyers. Mixed theme, Sydney Opera House cover, Sky Blue accent on "truth".
Apr 2026
ControlCC intake brief — Event Support
Interactive intake form for event support requests. Forty-day lead-time rule surfaced in the header; deselect-to-cancel on radio groups.
Apr 2026
IBM PAW S&OP customer prototype
Planning Analytics Workspace mockups for an S&OP customer narrative. Co-branded with IBM; doctrine-compliant for co-branding rules.
AI at Cubewise
One doctrine. One
assistant. One way to ship.
The Cubewise Claude Assistant.md is the operating doctrine for every content creator at Cubewise. Anthropic's Claude is the sanctioned model. Together they form the AI policy this department defends and operates.
The doctrine
Cubewise Claude Assistant.md
A single living document that defines who Cubewise is, how we speak, what we look like, and how every artifact ships — from a thirty-word LinkedIn caption to a five-hundred-page hand-off. Operating directive, confidentiality, identity, voice, visual system, logo, footer banner, intake, per-asset protocols, pre-ship checks, and the brand cohesion check live in one place.
It is read end-to-end at every onboarding and re-read at every drift. It is treated as binding instruction, not background context.
The model
Anthropic Claude
Claude is the sanctioned large-language-model at Cubewise. The assistant runs against the .md as instruction, with Claude as the engine. Every content creator inside Cubewise — brand, sales, education, code, support, controlCC — uses the same surface, the same doctrine, the same guardrails.
Other models are not blocked, but unsanctioned outputs do not pass pre-ship. The .md only renders on Claude — that is by design.
Adoption guide — for every content creator at Cubewise
Four moves to land the assistant in your workflow.
01
Read the .md end-to-end
Not skim, not search. Treat it as a one-time investment. Every section earns its place. Re-read on every drift, every quarter, every onboarding.
02
Run intake before drafting
The intake protocol clarifies audience, surface, length, theme, and deadline before a single pixel or sentence is committed. Skipping intake is the single biggest cause of rework.
03
Apply the per-asset protocol
Decks, briefs, sites, emails, video, music — each has its own protocol section. Open it. Follow it. The doctrine and your draft sit side by side.
04
Run the Brand Cohesion Check
Mechanical pass on the produced artifact — sharp corners, canonical logos, Pearl White footer banner, Neuzeit Grotesk rendering, palette compliance — before anything ships.
Policy
Anthropic Claude is the sanctioned model.
All Cubewise AI-assisted production runs through Claude with the master .md attached as the operating instruction.
Policy
The master .md is binding instruction.
Doctrine is not background context. It is read end-to-end and treated as standing orders, not reference material.
Policy
Confidentiality first.
Client files, project materials, talent names, and proprietary material are confidential by default. When in doubt, redact and ask.
Policy
Pre-ship is mechanical, not performative.
The Brand Cohesion Check runs against the produced artifact. Drift is a defect. Self-grading does not pass review.
Policy
Hard confirmation gates are non-negotiable.
Sending, deleting, renaming, posting, publishing, purchasing, granting permission — all require explicit confirmation before action.
Policy
Outputs are owned by their authors.
Claude assists. The content creator decides, edits, ships, and answers for the work. Provenance is human, not model.
Templates inventory
Branded templates, kit-of-parts, ready to ship.
Every template carries the same DNA — Neuzeit Grotesk in the right weights, the canonical Cubewise logo, the locked color palette, and the doctrine-compliant footer pattern. The set below is sourced from the Cubewise Claude Assistant.md (Part 18.13, Part 18a) and is the single source the team operates from.
PowerPoint template 2025
Cubewise Letterhead
Statement of Work
LinkedIn Carousel 01
LinkedIn CODE Carousel
LinkedIn Support Carousel
LinkedIn Profile Banner
LinkedIn Image Post
YouTube Thumbnails
Email Signature
Event Microsite Template
ControlCC Brief Template
Marketing packages
Branded campaign kits, packaged for distribution.
Each .zip carries everything a program needs to go to market consistently — logo lockup, social, email, deck templates, print, and one-pagers — pre-checked against the Brand Cohesion Check. Pull a kit, hand it to anyone, and it ships on-brand.
Event · 2026
TM1WCTM1 World Championship 2026
The full event toolkit — cover slide, sponsor decks, agenda templates, signage, social carousels, registration banners, judge badges, and the post-event sizzle reel kit.
Assets inside36 files
Deck
Social
Banner
+32
Conference · 2026
ParisTM1 & Planning Analytics Conference — Paris
The Paris edition of the Cubewise TM1 & Planning Analytics Conference. Banner lockup, event microsite kit, speaker badges, agenda decks, LinkedIn announce sequence, and post-event sizzle storyboard.
Assets inside26 files
Banner
Deck
Social
+23
Conference · 2026
BeneluxTM1 & Planning Analytics Conference — Benelux
The Benelux edition of the Cubewise TM1 & Planning Analytics Conference. Atomium banner lockup, event microsite kit, speaker badges, agenda decks, LinkedIn announce sequence, and post-event sizzle storyboard.
Assets inside26 files
Banner
Deck
Social
+23
Conference · 2026
LondonTM1 & Planning Analytics Conference — London
The London edition of the Cubewise TM1 & Planning Analytics Conference. London Eye banner lockup, event microsite kit, speaker badges, agenda decks, LinkedIn announce sequence, and post-event sizzle storyboard.
Assets inside26 files
Banner
Deck
Social
+23
Campaign · Spring 2026
Magnet RedCubewise Education — Spring catalog
Course brochures, instructor cards, the four-level Education Levels illustration suite, LinkedIn carousels for Code-Master / Code-Apprentice, YouTube thumbnails, and the public-course PDF one-pagers.
Assets inside24 files
Logo
Social
PDF
+21
Developer kit
Orange GoldCubewise CODE — Developer Kit
All Code product marks (Arc, Slice, Pulse, Atmosphere, RushTI), GitHub README banners, Code AMA episode title cards, conference talk slide masters, community Slack avatars, and stickers.
Assets inside42 files
Logo
Marks
Deck
+39
Customer kit
Prairie GreenCubewise Support — Customer Kit
SLA brochures, escalation flowcharts, the five-promise carousel, partner one-pagers, the on-call playbook front matter, and the customer success email signatures.
Assets inside18 files
PDF
Social
Logo
+15
Product launch
Sky BlueArc & Slice v5 Launch Kit
The full Arc / Arc+ / Slice launch toolkit — product logos, hero screenshots, feature one-pagers, demo deck, video sizzle storyboard, and the LinkedIn carousel sequence for week-one announcement.
Assets inside29 files
Video
Deck
Social
+26
Community kit
Python YellowTM1Py Community Kit
TM1Py logo (Pearl White bounding box per Part 8.3), code-snippet thumbnails, conference talk deck masters, community contributor badges, and the “Built with TM1Py” lockup set.
Assets inside22 files
Logo
Marks
Deck
+19
Series · Quarterly
Sky BlueAsk Me Anything — Quarterly
AMA visual identity kit — episode title cards, LinkedIn promo carousels, YouTube thumbnail set per quarter, intake form template for community questions, and the host's slide master.
Assets inside16 files
Thumb
Social
Deck
+13
Brand identity
MasterBET — Brand Identity Master
The Cubewise Claude Assistant.md doctrine, every canonical logo SVG, the full Neuzeit Grotesk + Source Han Sans font set, all templates, illustration library index, and the cohesion-check script.
Assets inside220+ files
Logo
.md
Tokens
+217
Sales enablement
2026Sales Decks — Regional Set
Master pitch deck plus regional variants (Sydney, Paris, Benelux, San Diego, Manchester, Milano, Istanbul), executive one-pagers, case-study cards, and the Mixed-theme PowerPoint master.
Assets inside32 files
Deck
Mixed
1-pager
+29
Brand assets
Typography and illustrations — the visual library.
Neuzeit Grotesk in every weight that ships. The illustration library mirrors the file organization in inventory — industries, landmarks, website, and the ControlCC-curated general set.
Typography
Two font families — one for the Latin alphabet, one for everything else.
Neuzeit Grotesk · primary
Latin script · five weights
Aa
Light
300
Aa
Regular
400
Aa
Medium
500
Aa
Bold
700
Aa
Black
900
Source Han Sans · secondary
Non-Latin scripts · Simplified Chinese, Traditional Chinese, Japanese, Korean
中a
Light
300
中a
Regular
400
中a
Medium
500
中a
Bold
700
中a
Heavy
900
Neuzeit Grotesk handles every Latin-script surface and is embedded in every produced asset via @font-face. Source Han Sans is the sanctioned companion for any non-Latin script — locked for the CJK markets (Simplified Chinese, Traditional Chinese, Japanese, Korean). The two families are tuned to share metrics so mixed-script lines align cleanly.
The illustration library — industries set.
The library mirrors the file organization in inventory — industries, landmarks, website, and the ControlCC-curated general set. Twelve of the industry illustrations below.
Video archive
Every Cubewise video, in one filterable shelf.
Public series, internal recordings, and gated content — one place. Public entries link to the live Cubewise YouTube; internal and gated content open into their respective platforms as they come online.
Series20+ epsThe Quick FixBryan Wan · TM1 + Planning Analytics tutorialsyoutube.com/@CubewisePublicConference60+ talksTM1 & Planning Analytics ConferenceThe annual user conference archiveyoutube.com/playlistPublicEvent40+ clipsParis 2019 — Cubewise EDULive from the User Conferenceyoutube.com/playlistPublicSeries5 sessionsCubewise Software — Ask Me AnythingProduct updates and open Q&Ayoutube.com/@CubewisePublicSeriesrecurringCubewise CODE — AMADevOps for IBM Planning Analyticsyoutube.com/CubewiseSoftwarePublicProduct12+ clipsArc, Slice & Pulse OverviewsThe developer-experience product lineyoutube.com/@CubewisePublicEventannualTM1 World ChampionshipThe annual Cubewise tournamentyoutube.com/@CubewisePublicSeriescase studiesCustomer StoriesFP&A teams running on TM1 / Planning Analyticsyoutube.com/@CubewisePublic
Brand toolkit
Everything you need to ship Cubewise work, in one place.
Live tokens, canonical logos, two font families, a UX/UI kit, and the .md doctrine. The toolkit is the contract between BET and the rest of the company.
01 · Color tokens
Six locked accents, three neutrals.
The locked Cubewise palette. Sky Blue #0585C8 as the corporate default; each department carries its own accent.
02 · Typography
Neuzeit Grotesk + Source Han Sans.
Neuzeit Grotesk handles every Latin-script surface; Source Han Sans is the sanctioned companion for CJK markets. Light 300 through Black 900.
Light · 300Regular · 400Medium · 500Bold · 700Black · 900
03 · Logos
Canonical marks only.
Color on light as default, Sky variant for BET surfaces. No redrawn, stretched, or recolored marks, ever.
Color · default
Sky · BET surface04 · Voice
Plain. Precise. Confident.
American English. Friendly and formal. No jargon for jargon’s sake, no filler, no hedging, no performative enthusiasm.
05 · Composition
Sharp corners. Light Gray as ground.
Border-radius zero, everywhere. Light Gray is always behind, spatial frame only. Sky Blue restraint on Dark Night.
06 · The doctrine
Cubewise Claude Assistant.md
V1.14, 2,932 lines. Identity, voice, visual system, intake, per-asset protocols, pre-ship checks. Operated through Anthropic’s Claude.
UX / UI kit — for product surfaces and web
01
Buttons
Three variants, sharp corners, 1.5px borders. No drop-shadows. Hover shifts to Dark Night; press nudges 1px (Part 7.12).
02
Form fields
1.5px Charcoal border, sharp corners, focus = 2px Sky outline. No filled or pill shapes.
jane.doe@cubewise.comCursor hereLocked fieldHelper text in Charcoal.
03
Icons
2px stroke, square caps, no rounded corners. Sizes 16 / 20 / 24 / 32 px on a 24-unit grid. SVG, inline.
Sources: Hugo Maciel set first; Lucide as fallback; the cube pictorial mark is never recolored.
04
Spacing scale — 4 px base
All padding, margins, and gaps step on the scale. No magic numbers.
4812162432486496128
05
Elevation — three tokens only
No soft drop-shadows with blur. No glassmorphism. The Cubewise default is flat.
Flat
Card
Stack
06
Motion + interaction rules
Subtle and purposeful. No bouncy springs, no parallax theater.
Default
120–200 ms ease-out on color and opacity.
Hover
Shift to brand-primary-dark; never an opacity trick on text.
Press
1–2 px nudge or short color flash. No scale-down.
Page transitions
Instant or fast crossfade. Never a wipe.
Focus ring
2 px Sky Blue outline, 1 px offset.
PAW Design Standards — for IBM Planning Analytics Workspace
Cubewise PAW Dashboard Design Guidelines — March 2026 · Project lead Daniella Santos · António Vale da Conceição. Every Cubewise PAW dashboard runs on the same kit-of-parts: 12-column grid, KPI → Charts → Detail, max three colors, sharp corners, red·green·yellow reserved for semantic only.
Grid
12-column grid · spacing scale 8 / 16 / 24 / 32 px · strict alignment, no floating elements.
Page rhythm
Top → KPIs · Middle → Trends · Bottom → Detail. Filters in one place (top or left).
Color rule
1 primary + 1–2 secondary · red = negative, green = positive, yellow = alert.
Density
3–7 visual elements per page · no horizontal scroll · max 3 type weights (Light / Regular / Bold).
Capex Planning — FY26 Q2
Project owner view · live data · updated 2 min ago
Year 2026Version WorkingScenario Plan
Total approved budget
$ 48.2 M
↑ 4.6% vs FY25
Committed YTD
$ 31.7 M
65.8% of plan
Variance to plan
-$ 1.4 M
↓ 2.9% under
Projects in-flight
27
3 awaiting approval
Capex commitments by quarter — Plan vs Actual
$ millions
Q1
Q2
Q3
Q4
PlanActual
Approval status
% of total
64%
Approved
Approved 17Pending 10
| Project | Owner | Class | Budget | Committed | Variance | Status |
|---|---|---|---|---|---|---|
| Manufacturing line 7 retrofit | R. Chen | Growth | $ 8.40 M | $ 7.62 M | -$ 0.78 M | On track |
| Sydney datacenter expansion | L. Park | Strategic | $ 6.20 M | $ 4.10 M | +$ 0.30 M | On track |
| Paris office build-out | M. Dupont | Maintenance | $ 2.10 M | $ 2.34 M | +$ 0.24 M | Over |
| Fleet electrification — phase 1 | K. Olsen | Sustainability | $ 4.50 M | $ 3.92 M | -$ 0.58 M | Review |
| Warehouse robotics rollout | S. Bauer | Growth | $ 5.80 M | $ 2.31 M | -$ 0.69 M | On track |
Grid12 columns · 24 px gutter
Color countSky Blue + Charcoal + semantic
Elements7 · KPI / Chart / Donut / Table
Everyday cheat sheet
Eight checks. Every dashboard.
Condensed from PAW Standards Cheat Sheet v1 · Daniella Santos + António Vale da Conceição
01 · Philosophy
Design is invisible.
Every pixel, line, label and interaction earns its place. Simplicity = clarity, not minimalism. Remove anything that does not support the user's thinking.
02 · Grid
12 columns. 8 / 16 / 24 / 32 px.
12-column grid. Margins: 2-grid left/right, 1-grid top/bottom minimum. Spacing scale used everywhere — no magic numbers.
03 · Reading order
Left → Right. Top → Bottom.
Place objects in the order the user executes. F or E shape. KPIs top. Trends middle. Detail bottom. Filters in one band — top or left.
04 · Align edges
No pixel drift.
All charts and selectors in a row share the same top and bottom lines. Tiles align on a grid. Filters align vertically. Avoid scroll in both directions.
05 · Whitespace
Structure, not decoration.
Three jobs: cognitive separation, reduced load, focus control. Pack everything together and the brain decodes the structure instead of the insight.
06 · Borders & logo
Square corners. Logo top-right.
Sharp corners read precision and enterprise. Logo top-right, small — brand is a stamp of ownership, not a headline. Top-left interrupts attention.
07 · Color
Max 3 colors. Semantic only.
Neutral background. 1 primary + 1–2 secondary. Red = bad · Green = good · Amber = alert. Never decorative — only status.
08 · Typography
Three levels. Always.
Title: 20 px Black. Section · Button: 14–16 px Medium. Body · Label: 11–12 px Regular. Anything more is noise.
09 · PAW specifics
~50 px controls. Cube titles.
Selectors & buttons ~50 px (6%) height. Use cube view titles — do not add separate text boxes. Tabs replace page titles when present.
Download the PAW Standards Cheat Sheet
What we avoid — non-negotiable
Rounded corners · outline / stroked shapes · soft drop-shadows · gradient backgrounds (outside the department primary → secondary pair) · emoji as primary iconography · AI-style purple / pink gradients · glassmorphism · grainy or warm photo filters · stock-photo-heavy compositions · busy backgrounds · neon colors · trendy / startup-playful / consumer-retail aesthetics.
Download the Cubewise Design System
Got a project for BET?
Every engagement starts with a brief through ControlCC — audience, surface, length, theme, deadline. The clearer the brief, the faster the ship.